• Is Organic SEO Important? The Keys Of Excellent SEO


    Website optimization can be done in two ways - the good one (white hat) and the dishonest one (black hat).

    White hat optimization refers to legal website optimization tactics, approved by the search engines.

    Black hat search engine optimization tactics are way to deceive your way to higher website ranks. If the search engines discover that (and they usually do), your web site will get penalized and thrown at the bottom of the search results.

    Black hat actually means illegal ways of building links.

    There are 2 parts of search engine optimization - on-site optimization and off-site optimization.

    On-site optimization represents proper inter-linking of your web pages, domain name, page names, size of page, optimization of HTML tags (title, meta keywords, meta description, image alt tags, h1-h6 tags, etc.) and page content.

    On-site optimization represents the basics of good search engine optimization and accounts for about 25% of your website rank in search engines.

    Off-site optimization represents to gaining proper links pointing to your website pages. The most vital thing about the linking is which website is the link coming from and what the anchor text is (it needs to be relevant to your web site content).

    Let's suppose we have a website A, which is about dog training, and website B, which is about earning cash, both linking to your website X, which is also about money making.

    In both cases, the link's anchor text should be relevant to your site content and should contain keywords that you want to rank high for. Anchor texts similar to click or click here will be completely useless. As a matter of fact, anything other than your relevant words would be useless.

    If we suppose that both websites, A site and site B, link to your website, X, with relevant phrases (such as making money online), the link from page B has a higher value than a link from page A, but both are good as they are relevant.

    A link is considered a vote from one web site to another. Google pagerank (Google's view of web site's significance, is between 0 and 10) is another important element for rankings on Google. The higher the pagerank of the website linking to you, the higher the link value in Google's eyes. You should get links from all relevant pages, not just pages with high pagerank.

    Actually, all links with relevant anchor text, gained in an approved way, are good for your web site ranking. Never stop the linking process, even when you rank #1 on all search engines for your desired keywords.

    There are a lot of factors search engines consider when they rank websites, such as page sizes (should be less than 100 kilobytes), domain age, quantity and quality of links, link age and many others. It could take years for you to obtain your desired search engine rank.

    Search engine optimization is very time-consuming, but provides long-term results and is essential for any online company. If you need search engine submission or other guaranteed seo services, use an expert organic seo company to do the work for you!

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